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- <text id=90TT2861>
- <title>
- Oct. 29, 1990: Color Him Green
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Oct. 29, 1990 Can America Still Compete?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- PEOPLE, Page 73
- Color Him Green
- </hdr>
- <body>
- <p>By EMILY MITCHELL/Reported by Wendy Cole
- </p>
- <p> Billboards can't solve the planet's problems. But, says
- eco-artist MARK HECKMAN, 27, "you can reach a lot of people
- with a single visual idea." Travelers are getting the message
- on his 48-ft. by 14-ft. sign outside Newark International
- Airport. Its subject: the endangered rain forest. An
- office-furniture maker who stopped using wood from the
- threatened trees footed the bill. Heckman's first sign was a
- 1982 self-portrait in his Michigan hometown that proclaimed him
- the "world's best artist." Now he's advocating a worthier
- cause.
- </p>
-
- </body>
- </article>
- </text>
-
-